Mercedes-Benz dealers in Hong Kong are benefitting from a new campaign from the automaker. The geniuses working for the German automaker have created something called the Mercedes-Benz Ambient Drive and it’s an “interactive campaign that uses video kiosks that display high-definition 3D views of upcoming models.”
With the new campaign, kiosks are set up throughout Hong Kong in places where potential clients tend to frequent. For instance, Hong Kong residents may see a Mercedes-Benz Ambient Drive kiosk at an upscale coffee shop or other places. Putting them in a Mercedes-Benz dealer facility is also ideal so potential buyers can take a test drive before the actual test drive.
The kiosks are basically shaped to look like the front seats in the new B-Class hatchback models available at many Mercedes-Benz dealers in Hong Kong and across the world. Once a potential customer sits in the seat, they can choose from several cards sitting alongside the chair. Each card represents a different 3D display that they can experience and get a better idea of how the car handles and feels.
With the popularity of this campaign, it’s likely going to come to the North American market shortly. Will you be one of the many that experiences the Mercedes-Benz Ambient Drive? I know I will be.
