Ferrari has joined with former Bond girl Michelle Yeoh and her husband, Jean Todt, to support a safe driving initiative in South Africa. Todt has been credited with Ferrari’s revival as a series contender on the Formula 1 circuit, so his presence at the Automobile Association’s skills development initiative was a welcome one.
Along with Todt and Yeoh, David Ward of the global Fédération Internationale de l’Automobile Foundation was present for the launch of AA’s local technician apprenticeship program.
Ferrari is sponsoring a “Make Roads Safe” program in South Africa and the reason for such a program was highlighted by Yeoh. She noted that she had her “eyes opened” during a fact-finding trip around the area.
“I have seen the most horrendous sites where children, pedestrians are facing death sentences practically every day,” Yeoh said.
With Ferrari and the FIA supporting the initiative and some celebrity talent backing it up, there is hope for the region that some safer driving skills will be learned. Ferrari has opened the doors to its Maranello factory in Italy for the AA training academy’s best apprentice, giving the young man or woman an opportunity of a lifetime to see how a real automaker operates from the inside.
This move is a great boost in the PR department for Ferrari and will impact Ferrari dealer outlets as well as the corporate setting as the Italian automaker takes more initiative in the global community.
