Lamborghini’s gross profit has gone up by more than a third in the first half of the year, the Italian carmaker said.
Due to higher sales, better products and bigger margins, Lamborghini was able to record high profits in a time when selling a Lamborghini must be difficult. The company reiterated its 2008 estimate for a 5% rise in unit sales, too, and stated that they had already met their target of matching the 10% gross increase in profit margin that it had achieved last year.
Lamborghini hit a record net profit last year after working to rejuvenate its brand, accelerating innovative model launches, widening its dealer and retail network, and expanding licensing agreements.
One of Lamborghini’s latest moves was to have Versace, the famed Italian fashion house, work with the company on designing the interior of limited edition vehicles and accompanying Lamborghini accessories, such as bags and gloves. The move helps boost the profile of Lamborghini and should help increase the profit margin.
Another promotional move was to feature the Lamborghini Murcielago LP640 in the latest Batman film.
With promotional moves on deck that should wow the crowds, Lamborghini dealer outlets could be flooded with even more curious customers as the company’s profile in the community continues to improve.
After watching the latest Batman movie a few times over the week, I couldn’t help but wax poetic about the various incarnations of the Batmobile and how it’s come about in the movies. Starting with Tim Burton’s machine in the 1989 film and rolling through almost two decades later to the Tumbler and the Batpod, it’s interesting to see how Batman’s vehicles have changed.
With rising gas prices and changing environmental issues, Chevrolet is taking a gamble in its production of the new supercar. The first of the 2009 Chevrolet Corvette ZR1 models rolled off the production line and headed to David Ressler, who bought the car on auction for $1-million.
Those looking to get into a brand new Lamborghini Gallardo LP560-4 will have to hold their horses for a few months. This model, the most significant makeover of the car since the vehicle’s introduction in 2003, is one hell of a popular vehicle among those who can afford it.
The darkening gloom hanging over the United States economy continues to gather like a relentless fog. It’s hard to imagine a way out of the gloom, but there may be some signs that things are looking up. Unfortunately, one of those signs wasn’t the falling crude oil prices.
It’s hard to pretend that the world isn’t sitting at the brink of another oil crisis. In 1973, there was another sort of oil crisis involving oil from the Middle East and support for Israel. Currently, the results of the oil crisis may be good as people are forced to find alternative energy sources. But in 1973, the situation was very different and companies like Lamborghini were in serious trouble.
The Volkswagen Group in China increased deliveries to the Chinese mainland, Macau, and Hong Kong in the first half of 2008 to 531,612 units, up 23.3% from the same period last year. This increase, involving Volkswagen’s two joint ventures, Shanghai Volkswagen and FAW-Volkswagen, is certainly something Volkswagen can be proud of.
Despite the government’s best efforts to shut down the importing of luxury cars and keep them heavily taxed, various luxury vehicles are still finding their way into Vietnam.
Lamborghini, Ferrari, and Porsche are going to have a hell of a fight on their hands if the brand spankin’ new Tesla has a word in it.
Dick Kvetnansky was washing cars at a gas station near Washington, D.C., when he first spotted the fake. It was a yellow Ferrari Testarossa, but it had an engine that sounded an awful lot like a Chevrolet. He knew the discrepancy instantly and it gave the Slovakian an idea.