Mercedes-Benz Dealers Benefit from “Augmented Reality”

Mercedes-Benz dealers in Hong Kong are benefitting from a new campaign from the automaker. The geniuses working for the German automaker have created something called the Mercedes-Benz Ambient Drive and it’s an “interactive campaign that uses video kiosks that display high-definition 3D views of upcoming models.”

With the new campaign, kiosks are set up throughout Hong Kong in places where potential clients tend to frequent. For instance, Hong Kong residents may see a Mercedes-Benz Ambient Drive kiosk at an upscale coffee shop or other places. Putting them in a Mercedes-Benz dealer facility is also ideal so potential buyers can take a test drive before the actual test drive.

The kiosks are basically shaped to look like the front seats in the new B-Class hatchback models available at many Mercedes-Benz dealers in Hong Kong and across the world. Once a potential customer sits in the seat, they can choose from several cards sitting alongside the chair. Each card represents a different 3D display that they can experience and get a better idea of how the car handles and feels.

With the popularity of this campaign, it’s likely going to come to the North American market shortly. Will you be one of the many that experiences the Mercedes-Benz Ambient Drive? I know I will be.

Buick Auto Dealers Cheer for the Phillies

If you’re like your Philadelphia Buick auto dealers, you cheered for the Phillies on Saturday as they arose from their losing streak to defeat the Chicago Cubs.

Your Buick auto dealers especially want to send a special “shout out” to Jayson Werth, the Philly that hit two solo homeruns in the game and four RBIs. His first homerun came in the top of the fifth inning with no outs. The next time he was up to bat, he batted in two runs that gave the Philadelphia Phillies a 3-1 lead. Ryan Howard also hit a solo homerun in the eighth inning.

As for pitching, Brett Myers was given the win as closer Brad Lidge accomplished his 32nd straight save this season.

In addition to the baseball games, your Buick auto dealers also want to give kudos for something they have in common with the Phillies: They both care about the environment. We all know that Buick and General Motors are working towards creating a cleaner world through cleaner vehicles and other methods. But did you know the Phillies are also the league leader in eco-friendly activities? The team has purchased “20 million kilowatt hours of Green-e Energy Certified Renewable Certificates” which, according to the EPA, is the “largest single purchase of 100 percent renewable energy in professional sports and is equivalent to the planting of 100,000 trees.”

Support the Phillies, your Buick auto dealers and the environment by visiting your local Buick dealer today!