Long-haul trucks may be experiencing some growth, but SEMA (Specialty Equipment Market Association) suggests that the sales of standard trucks and SUVs for personal use are taking a huge tumble in the market.
SEMA’s research was conducted between the top-20 selling pickups from January to April 2008 relative to the same timeframe in 2007. Pick-up sales have dropped 17% compared to last year’s sales, but there has been some good news for the Toyota Tundra, which was up 25%, and the Ford Ranger, which was up 12%. Every other truck on the market suffered from the 17% plunge, however.
It is the SUV industry that took the biggest hit. Driving through any suburban area might not exemplify this notion, but SUV sales dropped a massive 27%. Only two SUVs survived the plunge: Toyota’s Sequoia, which was up 17.9%, and the Chrysler Aspen, which was up 11.3%.
It’s not all bad news, though. CUVs are growing. The crossover market has experienced growth because of the squeeze at the pumps, as consumers still want to drive something they feel protects them from the rigours of the road and from inevitable accidents. In this respect, the CUV has taken its rightful place and may well exceed the SUV and truck market with another good year.
Consumers are buying CUVs at a steady rate and, once again, Toyota is experiencing growth in this sector in contrast to other companies. The Scion xB is near the top of the list, joining the popular Ford Edge and Suzuki XL-7. The Jeep Patriot has experienced significant gains as well, almost tripling its output from the previous year.
The biggest drops on the market are easy to spot and easier to rectify. The Nissan Titan and Dodge Dakota “led the way” in the truck category, each dropping a whopping 42% in sales compared to last year’s same time period. As for SUVs, the Jeep Commander dropped a massive 44.4% with Toyota’s FJ Cruiser behind it with a 39.1% drop. Most CUVs saw growth, with a rare exception being the Chrysler PT Cruiser, which while being all the rage when it first came out is now down 35% from last year.
Reading the title, one might think I’m describing some sort of Conan-esque mythological character. Instead, the Axor is the name for the new Mercedes-Benz commercial truck. The launch for the Axor came this week as Benz unveiled the new 6×4 monstrosity to the public.
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