Technology can be a scary thing. With all sorts of buttons and scroll-bars, navigating the web that is the World Wide…er…Web can be a bit tricky. Today’s corporations and businesses are moving all sorts of different aspects of their work online, however, and that means that today’s smart consumers need to get online too and figure out how this stuff works.
Car buying is one such aspect of industry that has moved online. Perhaps the advent of internet technology has made buying a car easier, as individuals can simply shop from home and get the car they want for the price they think they want. The only way to discover if the car purchasing process is really worthwhile is to try it out.
Using Toyota’s cute Scion as an example, I’ve decided to do you the grand service of testing the Scion’s website and having a gander at their “Build Your Scion” portion as a public service to faithful readers of this blog. Hold on to your hats.
The first thing Scion asks me to do in order to build my own ride is to determine whether I want a “Broadband” experience or a “Dialup” experience. This refers to the speed of my computer, of course. Being a tech junkie (okay, not really), I click “Broadband” and head to the next selection.
Scion asks me to “Select Your Vehicle.” I go with the Scion xB and another menu opens up to ask about model year. Being the progressive thinker I am I go with the 2009 model. Being the unadventurous, bland driver I am I also select automatic transmission. I click the “Go” button and hold my breath. Oops, forgot to enter my zip code!
Once all of that is sorted, I’m treated to a page that demonstrates a picture of what my Scion already looks like. Pretty sweet. It’s featured in standard “Super White” and has the price tag next to it at the top of the webpage. That $17,320 price tag has no options and no special features, however, but it does include the delivery charge and narrows the price down to some monthly payments. Nice.
Stay tuned tomorrow as I click ahead beyond the base model and start pumping up the volume on my carefully selected 2009 Scion xB.
In today’s
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