Buying a car is an important decision for most people to make. The days of dropping tens of thousands of dollars on a luxury car seem pretty far off for most individuals on a budget, but there is still a way to capture the glamour of luxury cars with today’s economic reality. With the Scion, the Toyota has developed a brand name that offers both the luxury styling of top-of-the-line cars and a price that anyone can get behind.
Toyota’s Scion came out in 2003 with a prime goal being to sell fine cars to Generation Y consumers. Generation Y is expected to take the market over from Generation X consumers, meaning that the Scion’s target market has more significance than ever. In order to understand how to sell to Gen. Y, Scion had to learn more about the children of baby boomers.
For starters, Generation Y faces higher education costs than previous generations. This means that they have less disposable income to toss around and means that the idea of spending lots of money on a luxury car is, at this point, somewhat of a dream. Scion’s economical price range was based around the consumer getting what they paid for, eliminating the hidden costs and fees that so many other car companies tossed around frequently.
Scion gives it to its customers straight. No nonsense.
The time couldn’t be better to get into a Scion. With top-of-the-line HD radio for their cars and a whole lot of extra features well worth the ticket price, Scion fits squarely with the wants and needs of today’s consumer.
By giving consumers confidence in their purchases, Scion has given the power back to the purchaser. Far too often, consumers of many different age groups are scared off of a particular brand of car because of what they deem to be intensive marketing practices. With hidden fees and schemes permeating the marketplace, it’s refreshing for a customer to have a transparent pricing policy. Scion provides that.
Whether a part of Generation Y or any other demographic, Scion is the ideal company for putting faith and good practices back into the car industry.
Did you enter a name for the new 2010 Pontiac car/truck vehicle naming contest? If not, you missed you chance to be a part of history. The automaker received thousands of names in hopes of finding that one perfect name that describes the new version of the G8 model. But anxious customers are still waiting for a winner to be announced.